Bungie Weekly Update: Halo 3 Teaser Revealed

Several months ago, work began with folks over the MGS Marketing team to develop the “brand identity” for Halo 3. This basically refers to the look and feel that will come to represent the game to fans and customers around the world. The first step was the logo itself which is followed by promotional imagery and the actual box art itself. If you recall back to Halo 2, we had a series of images that were used on everything from print ads to billboards that were dubbed the “Golden Campaign.” These images featured Master Chief against a fiery orange (golden) sky and the three pieces grew in intensity as the marketing campaign progressed.

For Halo 3 we’re taking a similar approach and building three distinct visual pieces that will be used in the months leading up to launch. These visuals are meant to convey various elements of the game and ultimately build awareness and create excitement – much in the same way you might see a major motion picture positioned and marketed.